of Olay's best selling retinol formula
Following the success of the Retinol24 range, Olay has taken the UK’s Bestselling Retinol Night Cream* to the MAX by increasing its proprietary Retinoid Complex by 20%.
Olay’s latest innovation, the Retinol24 MAX collection, has been in development for 12 years, building on the innovative science that went into its original and bestselling Retinol24 formula.
This new launch contains Olay’s maximum concentration of Retinol yet. The maximised formula is packed with Olay’s most potent Retinoid + Niacinamide formula and has been supercharged with 40% more hydrating ingredients to combat dryness
Working alongside the body’s natural night-time rejuvenation process – when skin’s natural ability to repair itself is more active compared to the day - Olay Retinol24 MAX works through the night so you can focus on catching some z’s and waking up to smooth and glowing skin.
*than Olay Retinol24
Retinol is a form of vitamin A, arguably the beauty ingredient of the decade.
Retinoids work by encouraging surface cell renewal making way for fresh looking new skin cells.
Effective surface cell renewal is essential for beautiful for smooth even radiant skin. From as young as your 30’s the natural process can slow down and be less effective. Our Retinol24 technology helps restore the skins natural glow.
As powerful as retinol is, it is extremely difficult to ensure the stability and efficacy of the active ingredient. After 5 years of testing and formulation with more than 10 000 women, Olay developed a unique formula proven to keep retinol stable from first use to last.
Its formula is made with powerful retinoid complex but also developed in a way that the active ingredients penetrates deep into skin’s surface layers, thereby acting on the skin surface renewal process. Actually, it contains more active retinol than some of its competitors (with a blend of two retinols - retinyl propionate and retinol itself) and Its active retinol penetrates better and deeper than some other retinol products available
Not to mention that the product/formula/range instantly hydrates skin for 24 hours to help balance the drying effects of Retinol, leaving skin feeling soft and supple