- Vitamin C + AHA24
OLAY VITAMIN C + AHA24 HYDRATING MOISTURISER
Enjoy a rich yet airy gel-cream hybrid that instantly indulges the skin without leaving a greasy feel. Its breakthrough formula contains Vitamin C combined with Lactic Acid and Niacinamide to strengthen your skin barrier.
OLAY VITAMIN C + AHA24 SERUM
This new lightweight serum absorbs quickly into the skin allowing for additional products to be used, helping to seal in the goodness.
WHAT IS VITAMIN C?
Vitamin C is a powerful antioxidant and one of the most in-demand skincare ingredients.
For many consumers seeking tone (22%) and brightening (35%) benefits, Vitamin C is their go-to ingredient. Although proven in many aspects of skincare, on its own and even at high concentration, Vitamin C has limited impact on skin tone, and it can be hard to stabilise in a formula in its purest form.
Although Vitamin C as a powerful antioxidant is excellent for preventative and protective measures, it cannot tackle all of the issues by itself.
For this reason, Olay scientists crafted a unique formula blending Vitamin C, AHA and Niacinamide. The result? A game-changing formula that hydrates, brightens and evens skin tone.
WHY IS VITAMIN C + AHA SPECIAL ?
After evaluating over 500 ingredient combinations, Olay's expert scientists found that when combining Vitamin C with Lactic Acid and Niacinamide in a low-PH formula, the product has outstanding skin brightening and tone evening results.
Lactic Acid is a well-studied exfoliant and an excellent humectant, meaning it helps your skin stay hydrated. It also helps diminish the appearance of fine lines, tackles hyperpigmentation and leaves the skin smooth and radiant.
This proprietary formula has been tested and proven effective on hundreds of different skin tones.
VITAMIN C + AHA24 COLLECTION TO TACKLE HYPERPIGMENTATION
Uneven distribution of melanin can be caused by UV damage, stress, or even hormonal changes, but there are excellent ingredients in Olay skin care products that can help reduce the appearance of hyperpigmentation.
THE EFFECTIVENESS OF THE
UNIQUE VITAMIN C + AHA24 FORMULA
The collection was tested on hundreds of skin tones and provided visible skin transformation after just 28 days:
experienced brighter skin
found their skin tone to be more even
saw an improvement with hyperpigmentation
saw an improvement in their skin texture
thought their skin had a healthy glow
HOW LONG WILL IT TAKE TO SEE RESULTS?
Several studies prove that the formula has visible results on all skin tones, even after a short time.
After applying the Olay Vitamin C + AHA24 collection each day, you will begin to see a visible skin transformation:
AFTER 1 DAY
Skin feels instantly hydrated and looks visibly brighter.
AFTER 1-14 DAYS
Visibly more even skin tone.
AFTER 14 DAYS
Skin tone and texture look are visibly more even. Fine lines and wrinkles appear reduced. Don’t just take our word for it.
DR SONIA, CLINICAL DERMATOLOGY EXPERT FOR OLAY SAYS:
“I love this collection and think it’s one of the most exciting formulation breakthroughs I have ever seen. Combining Vitamin C, a powerhouse skincare ingredient, with Lactic Acid, a gentle exfoliant, along with Niacinamide, a skin barrier strengthening ingredient, is a winning combination!Together, these ingredients will tackle hyperpigmentation and brighten the complexion.”
HOW TO INCORPORATE INTO
YOUR MORNING BEAUTY ROUTINE
Repeat this process every day for best results.
Wake up and cleanse the skin to create a clean base for your moisturiser and treatments.
Treat areas of concern with uniquely designed formulas, such as eye creams that are developed for the delicate skin around the eyes.
Choose either the:
Vitamin C + AHA24 Serum
If you’re using the serum, use this first before applying your choice of moisturiser. Apply a couple of drops of serum from the pipette to the top of your fingertips and massage it you’re your skin.
Olay Vitamin C + AHA24 Hydrating Moisturiser
If your product of choice is the moisturiser, apply approximately a 10p size amount to the face and massage it in.
As the last step of your routine, always follow up with a separate product that contains SPF.