1952
Our History - The love story image

THE LOVE STORY

1952

THE LOVE STORY

Olay’s first product, Beauty Fluid, was created by a chemist for his wife. Since then, we have been dedicated to serving women and their skin, with products that not only work, but that are a pleasure to use.

Our History - The love story image
FOR 60+ YEARS
Our history - rooted in science image

ROOTED IN SCIENCE

FOR 60+ YEARS

ROOTED IN SCIENCE

Since its creation Olay has been at the forefront of skincare innovation. Using a deep understanding of skin, as well as groundbreaking ingredients and technology. Read more about some of our skin science breakthroughs below.

1991
Our History - Anti-Oxidants image

ANTI-OXIDANTS

1991

ANTI-OXIDANTS

In 1991, Olay was the first mass-market skincare brand to offer Anti-Oxidants and UVA/UVB protection.

Our History - Anti-Oxidants image
2000
Our History 4 - Niacinamide image

NIACINAMIDE

2000

NIACINAMIDE

In 2000, Olay Total Effects was the first mass skincare range to introduce the powerful anti-ageing ingredient Niacinamide, also known as Vitamin B3, which is proven to strengthen the skin barrier and to help restore a youthful skin appearance. A great anti-ageing multi-tasker, Niacinamide helps overcome visible signs of skin ageing such as tone, texture, enlarged pores, dark spots, dryness, and loss of radiance and firmness. Niacinamide is now present across most of our products, combined with further powerful ingredients.

2002
Our History 5 - Peptides image

PEPTIDES

2002

PEPTIDES

In 2002, Olay was the first mass skincare brand to use peptides. Olay Regenerists’ key ingredient is the Amino-Peptides complex (PAL-KTTKS), which is 8 times more expensive than Platinum, helping the natural production of collagen for firmer looking skin and reducing the appearance of lines and wrinkles. Peptides are present in our Regenerist line-up, in combination with Niacinamide.

Our History 5 - Peptides image
2018
Our History 6 - Olay Whips Collection image

OLAY WHIPS COLLECTION

2018

OLAY WHIPS COLLECTION

In 2018, Olay brought to the market a new skin care experience with the Olay Whips collection with Active Rush Technology, for women who want a moisturiser with a truly lightweight feel, but without having to compromise on performance.

NOW
Our History 7 - Trust Olay image

TRUST OLAY

NOW

TRUST OLAY

Olay co-creates and develops new products with thousands of women every year, making sure that the promise of the performance is kept. That’s why, every day, over 20 million women all-over the world trust OLAY with their skin.

Our History 7 - Trust Olay image