Olay Total Effects Anti-Ageing 7in1 Instant Smoothing Serum fights the 7 signs of ageing for a radiant and fabulous skin that feels as smooth as silk. It’s Olay’s simple, smart approach for youthful, healthier looking skin that can better stand the test of time.

It gives 7 skin benefits in one product:

1. Reduces the appearance of wrinkles,

2. Moisturises,

3. Evens skin tone,

4. Refines look of pores,

5. Smoothes the texture of the skin,

6. Brightens,

7. Helps to restore skin's firmness.

It contains Niacinamide and Antioxidants. It exfoliates to enhance skin’s surface natural self-renewal process for healthier looking skin. Its non-greasy, fast absorbing formula will not clog the pores of the skin.

Niacinamide: Vitamin B3 (aka Niacinamide) is scientifically proven to benefit both young and mature skin, especially when it comes to reducing uneven skin tone or the appearance of wrinkles.

Aqua, Dimethicone, Glycerin, Niacinamide, Dimethicone Crosspolymer, Polymethylsilsesquioxane, Polyethylene, Panthenol, Tocopheryl Acetate, Camellia Sinensis Leaf Extract, Butylene Glycol, Dimethiconol, Laureth-4, Laureth-7, Disodium EDTA, Polyacrylamide, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Aminomethyl Propanol, C13-14 Alkane, DMDM Hydantoin, Iodopropynyl Butylcarbamate, Parfum, Benzyl Salicylate, Alpha-Isomethyl Ionone

Smooth on clean face and neck. For optimal results, apply the serum before Olay Total Effects Day or BB/CC cream and Night Cream. For best results use daily.

Avoid direct contact with eyes.

STEP 1: JAW LINE TO TEMPLE

• Use 2 pearl size amounts of cream in palm of hands.

• Place hands together under the chin, resting thumbs on collarbone.

• Part hands and slide upwards onto the cheeks and temples.

• Keep hands in full firm contact with the skin.

STEP 2: EYES TO NOSE

• Move fingertips to inner corner of lower lashes.

• Sweep around the eye socket.

• Repeat several times.

STEP 3: NECK AND NECKLINE

• Turn head to the left and place left hand across the chest to massage the right side of neck.

• Use the full hand making 3 upward movements from collar bone to jaw.

• Finish by stroking hand firmly down to collar bone.

• Repeat the action on the other side of the neck using the right hand.