Skip to contentSkip to search

5 Benefits in 1 Super Serum   Shop Now

Discover Your Skin Age & Get a Tailored Routine,  with Olay Skin Advisor

Olay logo

Find out how to tighten your skin!

3 minutes

The laws of gravity tell us that what comes up must also come down. Sadly, the same can be said of your skin. As you get older, skin may begin to lose firmness as a result of a natural loss and deterioration of collagen and elastin — two proteins found in the lower layers of skin that provide the foundation of skin’s tautness and elasticity.

As we age, the collagen and elastin in our skin weakens, causing a decrease in skin’s density and resilience. Skin becomes less firm and less able to retain its shape as effectively as when you were young. Although deterioration of collagen and elastin is a natural part of the aging process, it will happen earlier and faster if your skin is sun-damaged.

HOW TO PREVENT AND TIGHTEN LOSS OF FIRMNESS

  • Be Smart with SPF. Because UV damage speeds ups the loss of firmness, wearing a moisturiser with a broad spectrum sunscreen on a daily basis is a good start to keep your skin protected.

  • Moisturize Smartly. Applying a moisturiser with vitamins C and E both morning and night will also help. These antioxidants can help absorb surface free radicals that can also lead to the loss of collagen and elastin.

  • Extra Help. Improving the appearance of skin requires a moisturiser with the right, powerful ingredients. A moisturiser that contains peptides and Niacinamide (or vitamin B3) can help strengthen your skin’s natural moisture barrier and reduce the look of fine lines and wrinkles.

  • Amp Up Effectiveness. Hydrated skin is naturally fuller and massaging the moisturiser into skin in a circular motion will improve circulation to give a temporary plumping effect to your skin.

Loss of firmness is one of the signs of aging whose effects that can be counteracted with a regular skincare routine. Using a moisturiser with SPF and keeping skin hydrated are two of the most important things you can do.

ARTICLESYOU MAY ALSO BE INTERESTED IN

alt txt

How To Reduce Fine Lines and Wrinkles Under Eyes

3 minutes

With age comes wisdom – and an acceptance of what you can and cannot change. While you can’t stop the clock, you can help minimise the toll ageing takes on your skin, especially when it comes to the appearance of fine lines and wrinkles under your eyes.

alt text

Do wrinkle creams work? Do anti-ageing creams really reduce wrinkles?

2 minutes

When it comes to anti-ageing we want a beauty cream that truly works. And why not? We all want to look the best version of ourselves. But are anti-ageing creams too good to be true, or do they really work?

alt text

ANTI AGEING SKINCARE ROUTINE FOR GETTING RID OF WRINKLES

4 minutes

Do you want to feel confident in your own skin? Do you feel that there are steps you could take to preserve a healthy and refreshed look? Let Olay help you discover an anti-ageing skin care routine that can enhance your skin’s youthful glow, so others can keep guessing your age.

RegimenWe Recommend

01 CLEANSE

Vitamin E, pro-vitamin B5Detox & Glow Daily Cleanser

Detox & Glow Daily Cleanser

Detox & Glow Daily Polish

Exfoliates and Purifies

02 BOOST

Retinol24 Night Serum for FaceRetinol24 Night Serum

Retinol24 Night Serum for Face

NIGHT SERUM

Smooths and Hydrates

03 Moisturise

Infographic: Olay Retinol 24 Night Moisturiser - helps reverse visible signs of skin ageing.Olay Retinol 24 Night Face Cream | Fragrance Free, 50ml

Retinol24 Night Cream Face Moisturiser

NIGHT CREAM

Smooths and Hydrates

04 Treat

Retinol24 Night Eye CreamRetinol24 Night Eye Cream

RETINOL24 NIGHT EYE CREAM

NIGHT EYE CREAM

Smooths and Hydrates

Share This Article: