As we age, the collagen and elastin in our skin weakens, causing a decrease in skin’s density and resilience. Skin becomes less firm and less able to retain its shape as effectively as when you were young. Although deterioration of collagen and elastin is a natural part of the aging process, it will happen earlier and faster if your skin is sun-damaged.
How to Prevent and Tighten Loss of Firmness
Be Smart with SPF. Because UV damage speeds ups the loss of firmness, wearing a moisturiser with a broad spectrum sunscreen on a daily basis is the easiest way to help.
Moisturize Smartly. Applying a moisturiser with vitamins C and E both morning and night will also help. These antioxidants can help absorb surface free radicals that can also lead to the loss of collagen and elastin.
Extra Help. Improving the appearance of skin requires a moisturiser with the right, powerful ingredients. A moisturiser that contains peptides and Niacinamide (or vitamin B3) can help strengthen your skin’s natural moisture barrier and reduce the look of fine lines and wrinkles.
Amp Up Effectiveness. Hydrated skin is naturally fuller and massaging the moisturiser into skin in a circular motion will improve circulation to give a temporary plumping effect to your skin.
Loss of firmness is one of the signs of aging whose effects that can be counteracted with a regular skincare routine. Using a moisturiser with SPF and keeping skin hydrated are two of the most important things you can do.