The laws of gravity tell us that what comes up must also come down. Sadly, the same can be said of your skin. As you get older, skin may begin to lose firmness as a result of a natural loss and deterioration of collagen and elastin — two proteins found in the lower layers of skin that provide the foundation of skin’s tautness and elasticity.
As we age, the collagen and elastin in our skin weakens, causing a decrease in skin’s density and resilience. Skin becomes less firm and less able to retain its shape as effectively as when you were young. Although deterioration of collagen and elastin is a natural part of the aging process, it will happen earlier and faster if your skin is sun-damaged.
HOW TO PREVENT AND TIGHTEN LOSS OF FIRMNESS
Be Smart with SPF. Because UV damage speeds ups the loss of firmness, wearing a moisturiser with a broad spectrum sunscreen on a daily basis is a good start to keep your skin protected.
Moisturize Smartly. Applying a moisturiser with vitamins C and E both morning and night will also help. These antioxidants can help absorb surface free radicals that can also lead to the loss of collagen and elastin.
Extra Help. Improving the appearance of skin requires a moisturiser with the right, powerful ingredients. A moisturiser that contains peptides and Niacinamide (or vitamin B3) can help strengthen your skin’s natural moisture barrier and reduce the look of fine lines and wrinkles.
Amp Up Effectiveness. Hydrated skin is naturally fuller and massaging the moisturiser into skin in a circular motion will improve circulation to give a temporary plumping effect to your skin.
Loss of firmness is one of the signs of aging whose effects that can be counteracted with a regular skincare routine. Using a moisturiser with SPF and keeping skin hydrated are two of the most important things you can do.

FAQ
Why does skin lose firmness as we age?
Skin loses firmness due to the natural weakening and deterioration of collagen and elastin — proteins in the lower skin layers that provide tautness and elasticity. This process is accelerated by sun damage, which breaks down collagen and elastin more quickly.What skincare ingredients can help improve skin firmness?
A moisturiser containing peptides and niacinamide (vitamin B3) can help strengthen the skin's natural moisture barrier and reduce the look of fine lines. Antioxidants such as vitamins C and E help absorb surface free radicals that contribute to collagen loss.What daily habits help prevent loss of skin firmness?
Wearing a moisturiser with broad-spectrum SPF daily is the most important step, as UV damage speeds up firmness loss. Applying moisturiser morning and night and massaging it in circular motions can also temporarily improve circulation and plump the skin.










