Science just proved what we’ve always known at Olay: that healthy-looking, even-toned skin doesn’t just look beautiful—it changes how people see you.
When researchers showed hundreds of people photos of women's skin, they discovered something fascinating:
Smooth, even skin tone = instantly perceived as younger, healthier and more attractive
Patchy or uneven colour = unconsciously signals fatigue or ageing
Here's why this matters:
Your complexion is constantly sending silent signals to the world. The good news? You can influence the message.
Learn how to brighten dull skin, reduce hyperpigmentation and get glowing skin.
Because truly great skin isn't about covering up—it's about nurturing your natural, healthy-looking radiance.
COLOR HOMOGENEITY AND VISUAL PERCEPTION OF AGE, HEALTH, AND ATTRACTIVENESS OF FEMALE FACIAL SKIN
Paul J. Matts PhD, Bernhard Fink PhD, Karl Grammer PhD, Maria Burquest BA
BACKGROUND
Evolutionary psychology suggests that skin signals aspects of mate value, yet only limited empirical evidence exists for this assertion.
It has been suggested that visible skin condition, particularly that of women, has some signalling value relevant for human mate choice, and men and boys are likely to have evolved preferences for skin that signals youth and health.
OBJECTIVE
To study the relationship between perception of skin condition and homogeneity of colour/chromophore distribution.
METHOD
Cropped skin cheek images from 170 girls and women (11-76 years) were blind-rated for attractiveness, healthiness, youthfulness, and biological age by 353 participants.
These skin images and corresponding melanin/haemoglobin concentration maps were analysed objectively for homogeneity using a new measurement capability, spectrophotometric intracutaneous analysis (SIA) scopy.
RESULTS
Homogeneity of unprocessed images correlated positively with perceived attractiveness, healthiness, and youthfulness, but negatively with estimated age.
Homogeneity of haemoglobin and melanin maps was positively correlated with that of unprocessed images and negatively correlated with estimated age.
CONCLUSION
Skin colour homogeneity, driven by melanin and haemoglobin distribution, influences perception of age, attractiveness, health, and youth. This study shows a progressive decrease in chromophore homogeneity, leading to an increase in perceived contrast that appears to be an important visual cue for the judgment of age, health, and attractiveness.
Click here to read the full study >
CONFLICT OF INTEREST STATEMENT
Dr Matts and Ms Burquest are paid employees of the Procter & Gamble Company.
FUNDING INFORMATION
Supported in full by the Procter & Gamble Company.
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