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How To Look After Your Skin In Your 30s

6 minutes

Are you looking for the best skincare products and tips on how to look after your skin now that you’re in your 30s? Would you like to improve your skincare regimen and stay younger-looking for as long as possible? Olay has great tips on keeping your skin fresh, glowing and healthy.

What are the first signs of ageing skin?

Women often say they feel a newfound confidence when they hit their 30s. Their skin, however, may be starting to show the first signs of ageing. Uneven skin tone, dark spots, fine lines, hyperpigmentation, larger pores, duller-looking skin and dry skin are the usual suspects.

Is it OK to use anti-ageing products in your 30s?

Absolutely! If you’re starting to experience the first signs of ageing skin, now’s the time to act and help your skin stay younger-looking for as long as possible. Even if you don’t have any skin concerns now, it’s still best to get into great skincare habits early to ensure your healthy, glowing skin remains for many years to come.

Skincare regimen for your 30s

With the right skincare regimen in your 30s, you can tackle or delay these signs of ageing and feel more confident in your own best beautiful skin. Read on to discover some of the key elements of a great skincare regimen:

Cleanse every day

Cleansing is always the first step. Gently cleansing your skin helps leave it perfectly clean before you apply any other skincare product.

By carefully removing make-up and dirt from your face every morning and night, you’ll also ensure the skincare products you use like serums and moisturising creams have maximum effect.

Check out our Cleanse collection to see which is best for you.

Use a toner and exfoliate

Toners and exfoliants can further help prepare your skin so that it can better soak up all the nourishing ingredients in the serum and moisturiser you’ll apply next. Just make sure you read the product directions first as not all exfoliants are suitable for daily use, for example.

Treat the eye area

The delicate skin around your eyes is usually the first to develop fine lines because the skin is much thinner than on the rest of your face. At night, try our Retinol24 Night Eye Cream and in the morning you’ll notice the reduced appearance of fine lines and dark circles.

Discover more about why retinol is so good for the skin around your eyes.

Apply an anti-ageing serum

Does your skin tend to get dry? Dry skin is not uncommon in people in their 30s, but with the right skincare products you’ll be able to tackle this. We recommend you use an anti-ageing serum before your moisturiser to help with this and other skin concerns.

Serums tend to be rich in the amount of key actives and can be rich in anti-ageing ingredients. Olay’s Retinol24 Night Serum includes our proprietary Retinoid Complex formula with Vitamin B3 that works at night to transform your skin’s appearance.

Some serums need to be applied in the morning, some are more potent at night.

Use a moisturiser to hydrate your skin

To tackle dry skin and take good care of it, hydration is essential both in the morning and at night, especially in your 30s and beyond.

Finding the moisturiser with the right ingredients to look after your skin is an important part of any anti-ageing skin care routine. Look for ingredients like glycerine, for example, as it helps absorb moisture from the air to help hydrate your skin.

To aid your skin’s natural renewal process you could also try a moisturiser that contains niacinamide and peptides to help keep your skin looking young and fresh.

Starting the day with a moisturising cream that has broad spectrum SPF 30 is always a great choice. SPF helps prevents premature skin ageing caused by sun damage. Pick Olay Regenerist Whip SPF 30 for instant absorption and a lightweight feel.

At night try Olay’s Retinol24 Night Cream that instantly hydrates your skin for 24 hours, leaving it feeling soft and supple.

Why retinol can be a great addition to your skincare routine

Retinol can be a great addition to your skincare regimen in your 30s and beyond. It’s a form of vitamin A, and one of the most potent anti-ageing skincare ingredients of the decade. It helps surface skin cell turnover for healthier, younger-looking skin.

Since during the night your skin’s natural ability to repair itself is more active compared to the day, we developed our Retinol24 collection with the power of our proprietary Retinoid Complex.

Reduce the appearance of dark spots, wrinkles and fine lines with the help of our Retinol24 Night Cream, Night Serum and Night Eye Cream, and wake up to younger-looking, radiant skin.

Find out more about how retinol works and its skin benefits.

Lifestyle factors

There’s a reason it’s called beauty sleep! Your skin goes into repair mode while you sleep, so getting good sleep is crucial for your skin.

Staying active is not only great for your skin, but for your physical and mental well-being too. Your increased heartrate during excercise helps deliver oxygen and nutrients throughout your body, including to your skin, improving its health. Discover more about why your skin benefits from exericise.

Look after your skin today so you can wake up tomorrow with no regrets. With commitment to a great skincare regime in your 30s you can rest easy, knowing that you’re doing what you can to retain your radiant, healthy-looking complexion. Follow the tips listed above and add retinol to your regimen, and your skin will thank you.


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4 minutes

Do you want to feel confident in your own skin? Do you feel that there are steps you could take to preserve a healthy and refreshed look? Let Olay help you discover an anti-ageing skin care routine that can enhance your skin’s youthful glow, so others can keep guessing your age.

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How to Hydrate and Care for Dry Skin?

3 minutes

Tired of dull, tight, itchy and flaky skin? No idea what’s causing the dry skin on your face or how to treat it? Olay is here to help. Discover the most common causes of dry or sensitive skin, find out how to hydrate your skin with a moisturiser, how to hydrate dry skin from the inside, and how to treat the dry skin around your eyes.

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How To Reduce Fine Lines and Wrinkles Under Eyes

3 minutes

With age comes wisdom – and an acceptance of what you can and cannot change. While you can’t stop the clock, you can help minimise the toll ageing takes on your skin, especially when it comes to the appearance of fine lines and wrinkles under your eyes.



Detox & Glow Daily CleanserDetox & Glow Daily Cleanser

Detox & Glow Daily Cleanser

Detox & Glow Daily Polish

Exfoliates and Purifies


Retinol24 Night SerumRetinol24 Night Serum



Smooths and Hydrates

03 Moisturise

Infographic: Olay Regenerist Niacinamide Night Moisturiser - defies the visible signs of ageing.Regenerist Night Face Cream

04 Treat

Retinol24 Night Eye CreamRetinol24 Night Eye Cream



Smooths and Hydrates

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