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9 minutes

Do you want to feel confident in your own skin? Do you feel that there are steps you could take to preserve a healthy and refreshed look? Let Olay help you discover an anti-ageing skin care routine that can enhance your skin’s youthful glow, so others can keep guessing your age.


    We get it, age can be a sensitive topic, and many don’t like to talk about it, particularly women. The saying may go, “a true lady never reveals her age”, but we believe that you should be proud of your age and feel confident in your skin.

    Wanting to stay young is a tale as old as time–legend has it even Cleopatra bathed in fermented donkey milk when she discovered this beauty ritual seemed to prevent and reduce the appearance of wrinkles on her skin. Fortunately, science has come far in the last 2,000 years, so you don’t have to go anywhere near donkey milk. At Olay, we believe in the power of science, which is why we’ve prepared a few tips and tricks that can help you maintain a younger-looking appearance.


    When it comes to taking good care of your skin, the earlier you start, the better. They say prevention is better than a cure, which is why taking preventive measures and using effective skin care products in your 20s before your skin shows the first signs of ageing is a step definitely worth taking. As an example, using an effective skincare product with UV protection it’s also a necessary step into the anti-ageing routine.

    However, many only start paying attention to their skin care routine in their 30s, when the first signs of ageing begin to appear. There is a common myth going around that it’s too late for your skin to regain its youthful radiance, and while you cannot stop or turn back the clock, you can still do a lot to pep up your skin. Using the right skin care products in the right order can work wonders and can leave you with softer, younger-looking skin. Read on to discover how you can enjoy fresh, healthy-looking skin with the right anti-ageing skin care routine.


    Your skin care routine may change depending on your age. Although the skin in your 20s30s40s or even in your 50s will have different needs, there a few beauty steps you can take to bring the best out in your skin. For beautiful skin at any age, add these steps to your routine:

    • Cleanse. Cleansing gets rid of all the dirt, make-up or grime, which is why it should always be the first step in your morning and evening routine. We recommend Olay Foaming Cleanser Jelly that cleanses skin from impurities, dirt & pollution, purifies & refreshes while respecting skin’s balance, and melts away make-up without over-drying skin. Learn more about how to cleanse your face in a few simple steps .

    • Exfoliate. Exfoliating helps remove the dead skin cells on your skin surface, revealing your skin’s natural glow while also maximising the effect of all the products you’ll apply afterwards in your regimen by increasing the penetration of anti-ageing ingredients.

    • Use a serum. When your skin needs an hydration kick, serums can help give your skin what it needs. For the evening, we recommend Olay Retinol24 Night Serum that combines the power of our Retinoid Complex and Vitamin B3 for visible improvements in fine lines and wrinkles, smoothness, brightness, firming, and dark spots. In the morning try Olay Regenerist 3Point Lightweight Firming Serum for superior firmness and hydration.

    • Moisturise. Keeping your skin hydrated is one of the most important steps you can take to keep your skin looking young. Your body produces less natural oils (sebum) as you age, and that can result in fine lines and wrinkles forming. Replenishing lost moisture is key to fighting these skin concerns and it can either prevent wrinkles or make them less visible. It is equally important to use moisturisers with an SPF factor: the sun’s UV rays are responsible for up to 80% of the signs of premature skin ageing. These rays can even penetrate clouds and glass windows, and they can get deep into the surface of your skin, causing visible skin ageing, such as wrinkles and fine lines. Look out for the following ingredients in a moisturiser:

      • Peptides.  A molecule made up of specific amino acids. Olay’s peptides have been proven to penetrate deep into the skin’s surface and reduce the appearance of fine lines and wrinkles. Try Olay Collagen Peptide 24 Day cream, with Olay's highest concentration in Collagen Peptides that intensely hydrates skin for 24 hours, smoothes skin texture & restores skin's protection barrier.

      • Retinol. When it comes to anti-ageing, retinol is one of the most powerful ingredients you have in your beauty arsenal as it helps surface skin-cell turnover. Try a deep moisturiser with retinol, such as Olay Retinol24 Night Face Moisturiser with a powerful formula combining Retinoid Complex and Vitamin B3. Apply it in the evening, and notice the reduced appearance of fine lines, wrinkles and dark spots in the morning. Learn more about retinol or its advantages when you add it to your anti-ageing skin care routine.

      • Niacinamide. This form of Vitamin B3 helps lock in moisture in your skin and increase surface cell renewal. Discover why Niacinamide is a great addition to your skin care routine.

      • Hyaluronic Acid. This ingredient acts like a sponge that sucks up an incredible amount of water and then traps it in the skin. It helps moisturise your skin and helps fill in those fine lines for younger-looking, plump skin.

    Say yes to SPF and protect your skin with Olay Regenerist Whip SPF 30, which contains broad-spectrum SPF 30 to help reduce the appearance of fine lines and wrinkles while firming your skin.

    Olay Retinol 24 Night Face Cream | Fragrance Free, 50ml

    Retinol24 Night Cream Face Moisturiser




    We know, some of us like to have a more luxurious and pampering skin care routine, so here are some extra steps you can take to further pamper, protect and renew your skin:

    • Face mask. When you feel that you’re in need of a moisture boost, a face mask is always a great choice. Try Olay Regenerist Overnight Miracle Firming Mask with our Amino-Peptide Complex that’s designed to revive your skin’s youthful elasticity.

    • Eye cream. Target your eye area with an eye cream that is specifically developed for the delicate skin around your eyes. Try Olay Collagen Peptide 24 eye cream and reveal strong and glowing skin in 14 days.

    General anti-wrinkle tips

    Are you interested in more skin care tips for ageing skin to help get rid of wrinkles? Then Olay has you covered. Here are some tips and tricks to maximise the effectiveness of your anti-ageing skin care routine:

    • Beauty sleep. It’s called beauty sleep for a reason. Getting enough sleep at night—for at least 7 hours—is essential to prevent wrinkles from showing, since during the night your skin’s ability to repair itself is more active compared to the day.

    • Drink water. Creams and serums are not the only way to keep your skin hydrated, but the amount of water you drink also matters. Aim to drink about two litres per day for younger-looking, brighter skin.

    • Reduce stress. While this is easier said than done, reducing stress means reducing the chance of fine lines and wrinkles developing. Feel free to experiment with what works for you best, be it light exercise, meditation or yoga.

    • Cut back on alcohol. Alcohol dehydrates your body, so you may want to limit your alcohol consumption as much as possible to avoid dry and dull-looking skin.

    Regenerist Whip Light Moisturiser With SPF30





    Now that you’ve learnt what steps you can take to renew your skin’s natural glow for visibly younger-looking skin, you can start putting them into practice to see the results for yourself. Even if you only start by using a simple moisturiser and sun protection, you’re still actively doing something to take care of your skin and prevent or reduce the appearance of fine lines and wrinkles. Find the right routine for you, stick to it, and you can smile mysteriously when people don’t believe your age.


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    The laws of gravity tell us that what comes up must also come down. Sadly, the same can be said of your skin. As you get older, skin may begin to lose firmness as a result of a natural loss and deterioration of collagen and elastin — two proteins found in the lower layers of skin that provide the foundation of skin’s tautness and elasticity.

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    Anti-Ageing Skin Care Routine In Your 40s

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    Who says you have to look your age? With incredible scientific advances in skincare, women in their 40s can look as vibrant as they did in their younger years. Let’s take a look at some common skincare concerns and how to get your best beautiful skin — no drastic procedures required.

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    Anti-Ageing Skin Care Routine In Your 50s

    5 minutes

    If you’re in your 50s, you probably feel years younger than the age listed on your driver’s license. And, if you’ve been diligent with sun protection and a regular skincare routine, you might even look years younger than your age too. Even if you haven’t, now is the perfect time to power up with effective anti-ageing skincare products that will help you look as young as you feel.


    01 CLEANSE

    Detox & Glow Daily CleanserDetox & Glow Daily Cleanser

    Detox & Glow Daily Cleanser

    Detox & Glow Daily Polish

    Exfoliates and Purifies

    02 BOOST

    Retinol24 Night Serum for FaceRetinol24 Night Serum

    Retinol24 Night Serum for Face


    Smooths and Hydrates

    03 Moisturise

    Infographic: Olay Retinol 24 Night Moisturiser - helps reverse visible signs of skin ageing.Olay Retinol 24 Night Face Cream | Fragrance Free, 50ml

    Retinol24 Night Cream Face Moisturiser


    Smooths and Hydrates

    04 Treat

    Infographic: Olay Collagen Peptide 24 MAX - non-greasy feel.Jar of product: OLAY EYES - Collagen Peptide24 MAX - eye cream

    Collagen Peptide MAX* Eye Cream

    Eye cream

    Strong and Glowing Skin

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