Skip to contentSkip to search
Olay logo

Are anti-aging creams too good to be true, or do they really work?

6 minutes

When it comes to anti-ageing we want a beauty cream that truly works. And why not? We all want to look the best version of ourselves. But are anti-ageing creams too good to be true, or do they really work?

We all want to help get rid ourselves of uneven skin tone, frown lines, dry skin on the face, and eye wrinkles, but for noticeable results the effectiveness of anti-wrinkle creams actually depends on the ingredients it contains.

Olay’s largest ever clinical study, known as the Multi-decade and Ethnicity study (MDE) – was commissioned to transform our understanding of ageing – and it discovered that some fortunate women (known as ‘exceptional skin agers’) have younger-looking skin. Olay wanted to understand the reasons why this was. Working with a personal genetics company, the data of 150,000 women was analysed to find out whether younger-looking skin is down to genetics or how you treat your skin. They revealed that whilst some 8% of us are lucky enough to be ‘exceptional skin agers’ (with a skin age at least ten years or younger than their actual age), this is not primarily down to the genes we are born with and doesn’t mean that with the right care and lifestyle choices, others can’t have ageless skin providing they look after it.

Let’s take a look at the different properties within anti-ageing creams and explain why they work:

Moisturising creams work to plump up skin, making wrinkles appear smaller. Look for ingredients including glycerine and hyaluronic acid as they attract and bind water into the top layers of skin.

Why it works: Hydration is key to healthy looking skin. When skin is well hydrated it not only works better to protect us from external aggressors, but it also looks plumper and fuller and that makes fine lines and wrinkles appear smaller.

We recommend: Olay Regenerist 3-Point Treatment Cream

Exfoliation Most women associate exfoliation with cleansing scrubs, but there are products containing chemical exfoliants that can have similar effect. These works by dissolving the bonds between the top surface cells on skin (e.g. AHAs and BHAs). Also look for ingredients with Niacinamide which works by speeding up the actual skin renewal process (exfoliation). Niacinamide has been shown to produce beneficial effects to reduce the appearance of fine lines and wrinkles, uneven texture and hyperpigmentation, minimising the look of pores, spots and blotchiness and brighten skin sallowness.

Why It Works: When you remove dead skin cells, you reveal the skin underneath which is brighter and smoother. Over time and with continued use, skin tone will look more even & luminous.

Olay Vitamin C + AHA24 Day Gel Face Cream

Vitamin C Day Cream Face Moisturiser + AHA



We recommend: Olay Retinol 24 Night Cream

Antioxidancy Creams with antioxidants help to fight surface free radicals that can cause premature ageing. Look for formulas with known antioxidants such as vitamin C and E, and green tea extract.

Why It Works: Surface free radicals can damage DNA, cells and proteins (including collagen and elastin, which are important building blocks of skin), something that eventually could lead to wrinkles as these building blocks are weakened and/or destroyed. Antioxidants work to fight these highly reactive components from causing this damage, meaning they help combat the formation of wrinkles.

We recommend: Olay Vitamin C + AHA24 Day cream

Sun-protection Creams with broad-spectrum protection SPF help protect against UVA /UVB rays from the sun which are a leading cause of premature ageing.

Why it works: Using a moisturiser with broad-spectrum protection including Sun Protection Factor 15 on a daily basis helps protect against sun damage all year round and helps fight against the leading cause of premature ageing – 80% of ageing is due to the sun. Make sure to use other sun protection like wearing sunglasses, long sleeved shirts and avoiding the sun between the hours of 10 and 2pm.

We recommend: Olay Collagen Peptide SPF30

The truth is, anti-ageing creams can’t magically make you look decades younger overnight, but they can work to help reduce the signs of ageing over time, or help delay them from forming.


alt text


4 minutes

Do you want to feel confident in your own skin? Do you feel that there are steps you could take to preserve a healthy and refreshed look? Let Olay help you discover an anti-ageing skin care routine that can enhance your skin’s youthful glow, so others can keep guessing your age.

alt txt

How To Reduce Fine Lines and Wrinkles Under Eyes

3 minutes

With age comes wisdom – and an acceptance of what you can and cannot change. While you can’t stop the clock, you can help minimise the toll ageing takes on your skin, especially when it comes to the appearance of fine lines and wrinkles under your eyes.

alt text

How To Look After Your Skin In Your 30s

5 minutes

Are you looking for the best skincare products and tips on how to look after your skin now that you’re in your 30s? Would you like to improve your skincare regimen and stay younger-looking for as long as possible? Olay has great tips on keeping your skin fresh, glowing and healthy.

RegimenWe Recommend


Detox & Glow Daily CleanserDetox & Glow Daily Cleanser

Detox & Glow Daily Cleanser

Detox & Glow Daily Polish

Exfoliates and Purifies

02 Boost

Regenerist Ultra Firming Face SerumRegenerist Ultra Firming Face Serum



Firms and Hydrates

03 Moisturise

Infographic: Olay Regenerist Niacinamide Day Moisturiser - defies the visible signs of ageing.Olay Regenerist Day Face Cream For Hydration

04 Treat

Retinol24 Night Eye CreamRetinol24 Night Eye Cream



Smooths and Hydrates

Share This Article: